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Kunz, Kevin and Kunz, Barbara, Reflexions, Vol. 18, No. 3, Summer/Fall 1997, p. 1
The lack of licensing and formal sanctioning by city, state, and provincial officials has become an issue for reflexologists in Canada and the U. S. Some reflexologists are concerned about massage licensing requirements. Others are concerned about being granted the same business license as a house of prostitution.
Additional concern has been raised over economic issues. Reflexologists have gained the community's informal sanctioning of their profession as a unique service. As American HMO's and other businesses are poised to pay for reflexology services, will reflexologists find themselves cut out of the marketplace by the lack of licensing? Reebok, for example, is currently providing reflexology/foot massage services at shoe stores with licensed massage therapists. If HMO's seek the formally sanctioned services of state-licensed professionals, massage therapists stand to profit as reflexology providers in the twenty-one states with licensing.
During the process of professionalization, society comes to recognize members of a profession as specialists who provide a unique, valued service. Those who provide services and especially health-related services are granted recognition by licensing. Such official sanctioning is created to protect the interests of the consumer in obtaining services.
Massage law regulation of reflexology has been created by two trends. First, massage laws have been in place for many years to contend with city and state officials' concerns about nude services. Because of this clear and present public danger, massage laws have become established procedures in at least twenty states and six major cities. It has become legislatively convenient to include regulation reflexology practice with the established massage regulation.
Secondly, reflexology is a weak profession. The profession has a standard of practice, but does not insist that its practitioners follow accepted standards. So, when members of other professions provide reflexology services that substandard, members of the reflexology profession are in a weak position to insist that they are the more qualified professionals.
The reality is that the continuing practice of unqualified but sanctioned practitioners could hurt the ability of members of the reflexology profession to become the officially recognized providers of the service. In any other industry, questions about anti-trust issues and price fixing would be raised.
Massage laws have encouraged a mixing of modalities. Courts have gone the other direction, finding the practice of reflexology presents a public safety issue when other products and services are combined with reflexology services. Massage laws encourage rather than discourage this clear and present danger to reflexology practice.
Currently, few decisions effecting reflexology practice occur in state legislatures. Most occur in states attorney generals' offices and city attorney's offices where a "finding" is made that encompasses reflexology practice into massage regulation.
Reflexology practice is frequently a victim of officials' rush to protect the public from the prostitution problems inherent to massage practice. It is bureaucratically convenient to regulate all "touching" professions and require that "touch" professionals prove they are not prostitutes by obtaining massage licensing. (The Alabama state massage law of 1996 includes provisions about sexual acts.)
As reflexology practice continues to evolve, the focus of a defense of reflexology practice continues to be the defining of reflexology practice as separate from massage and the reflexologist as the best possible provider of services.
Reflexology associations are forming in the states of New Jersey, New York, Alabama, and Washington.
ŠKunz and Kunz 2003
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